Privacy Policy for WillowMoor Veterinary Care

At WillowMoor Veterinary Care, we are committed to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect the information you provide to us when you use our services or visit our online platform. We adhere to the General Data Protection Regulation (GDPR) and other applicable privacy laws.

1. Information We Collect

We may collect several types of information from and about users of our services and online platform, including:

• Personal Identification Information: Name, address, email address, telephone number, and payment information provided by you during registration, appointment booking, or service inquiries.
• Pet Information: Details about your pet(s) including species, breed, age, medical history, vaccination records, and any other health information relevant to their care.
• Communication Information: Records of our correspondence, including emails, phone calls, and messages through our online platform.
• Technical Data: IP address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our online platform.
• Usage Data: Information about how you use our online platform, products, and services.

2. How We Use Your Information

We use the information we collect for various purposes, including:

• Providing Veterinary Services: To deliver small animal medicine, emergency veterinary care, pet wellness exams, surgical procedures, vaccination programs, dental care, diagnostic imaging, and nutritional counseling. This includes managing appointments and maintaining patient records.
• Communication with You: To respond to your inquiries, provide information about our services, send appointment reminders, and communicate important updates regarding your pet's health.
• Service Improvement: To understand and analyse how our services are used, conduct research and analysis, and develop new services.
• Billing and Payments: To process payments for services rendered.
• Legal and Regulatory Compliance: To comply with legal obligations, industry standards, and regulatory requirements.

3. Data Sharing and Disclosure

We do not sell or rent your personal information to third parties. We may disclose your information in the following circumstances:

• Veterinary Professionals: To our veterinary staff and other healthcare professionals involved in your pet's care, strictly for the purpose of providing comprehensive treatment.
• Service Providers: To third-party vendors, consultants, and other service providers who perform services for us or on our behalf, such as payment processing, IT services, and marketing support. These parties are contractually obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.
• Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
• With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

4. Data Security

We have implemented appropriate technical and organisational measures to protect your personal information from accidental loss, unauthorised access, use, alteration, and disclosure. These measures include data encryption, secured networks, and access controls within our systems. However, no method of transmission over the internet or method of electronic storage is 100% secure.

While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

5. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Veterinary patient records are retained for a period consistent with professional guidelines and legal requirements in the United Kingdom.

6. Your Rights Under GDPR

Under the General Data Protection Regulation (GDPR), you have certain rights concerning your personal data. These rights include:

• The Right to Be Informed: About how your personal data is collected and used.
• The Right of Access: To request a copy of the personal data we hold about you.
• The Right to Rectification: To request that we correct any inaccurate or incomplete personal data.
• The Right to Erasure ( "Right to be Forgotten"): To request the deletion or removal of your personal data where there is no compelling reason for its continued processing.
• The Right to Restrict Processing: To block or suppress the processing of your personal data in certain circumstances.
• The Right to Data Portability: To obtain and reuse your personal data for your own purposes across different services.
• The Right to Object: To processing based on legitimate interests or the performance of a task in the public interest/exercise of official authority, direct marketing, and processing for purposes of scientific/historical research and statistics.
• Rights in Relation to Automated Decision Making and Profiling: Safeguards for individuals against the risk that a potentially damaging decision is made without human intervention.

To exercise any of these rights, please contact us using the contact details provided below. We will respond to your request in accordance with applicable data protection laws.

7. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes.

8. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

WillowMoor Veterinary Care

315 Harcourt Road

Suite 4A

Manchester, Greater Manchester

M15 4PW